CONIFEROUS:
EVERGREEN; STURDY; RESILIENT;
HARDY; SOLID.
20+
> 500
> 200
~30
YEARS EXPERIENCE
PROJECTS
COMPLETED
CLIENTS
BUSINESS VERTICALS
ABOUT
I'm a User Experience ArchiteCT, Digital Marketing Strategist & client service veteran.
I've been around long enough to remember my Commodore 64, dot-matrix printers and 28.8 modems. I didn't exactly grow up with the Web, but I was there when it started to matter in business.
With over 20 years of digital marketing experience, I started doing strategy work and building 'sitemaps' and 'wireframes' before there was such a thing as an 'Information Architect'.
I work either directly with clients or as an agency partner. I can just do the upfront strategy or Information Architecture. More often however, I am asked to serve as a Project Owner. I oversee the entire client engagement; facilitate requirements gathering sessions; produce the IA artifacts; develop the User Stories and consult with design and development to deliver the end product.
The agencies that I work with trust me to deliver and to build and foster relationships with their clients. I am often asked to do follow up engagements due to the quality of my work and the collaborative approach that I take.
At ease in a myriad of business verticals, my goal is invariably the same. To help organizations frame intelligent business/marketing questions and then use a channel agnostic approach to solve them.
John Hutchings, Principal @ Consult Coniferous.
core
competencies
DIGITAL
STRATEGY
& PLAnNING
Account Direction; Planning; Competitive Research; Digital Roadmaps; Project Charters.
user
definition
Research; Affinity Mapping; Empathy Mapping; Persona Creation; Customer Journey Mapping; Conversion Mapping.
usability audits
Web, Mobile & App Usability Audits; Competitive Audits; Heuristic Reviews.
information & user experience design
Card Sorting; Information Architecture; Sitemaps; Wireframes; Prototypes.
user
research
Primary Research [User Interviews]; Heatmapping; Analytics Reviews.
project planning & handoff
User Story Backlog Creation; Page Template Matrices; Design & Development Collaboration.
METHODS & TOOLS
Coniferous typically applies the '5 D Model' to all of its projects:
During Discovery, while doing collaborative ideation work, I prefer to run in-person workshops.
These days however, online tools that I have had success with are Stormboard and others.
When I start to solidify concepts, I'll often work together with clients on UXPressia or other platforms.
When it's time to start moving pixels around, I default to Axure. I find it to be more robust, precise and detailed than other (iOS) platforms. I can program complex interactions, make detailed annotations, and be pixel perfect. Plus, I can create working, usable prototypes on the fly for client feedback and user testing.
I'm comfortable using Sketch, Adobe XD and other wireframing tools.
The point is...that digital tools are just that. Tools.
If you'd like to learn more about my process, please get in touch.
@ WORK
Artifacts of some of my portfolio. If you'd like to see more, please contact me.
DO YOU NEED A WEBSITE FAST & CHEAP?
Coniferous has developed Wix.com websites for a number of clients. When budget and time are issues, we work with our clients to develop a website for them as efficiently and effectively as possible.
This - coupled with our deep knowledge of Strategic Digital Marketing, User Experience Design, Social Web Marketing, eMail Marketing and Content Strategy - make us a great partner for individuals and small business owners.
CONTACT US TODAY TO HAVE A CONVERSATION ABOUT YOUR NEEDS.
