CONIFEROUS.
AN EXPERIENCE CONSULTANCY,
ROOTED IN STRATEGY.
20+
> 500
YEARS EXPERIENCE
> 100
CLIENTS
~30
BUSINESS VERTICALS
PROJECTS
COMPLETED
ABOUT
i'M A SERVICE transformation consultant, USER EXPERIENCE ARCHITECT, AND DIGITAL STRATEGIST.
I see dead interfaces and broken services. All the time. That is my curse, and gift.
Because I know how to fix them.
I’ve been a suit; a PM; a strategist; a planner; a product owner; a researcher; an information architect; a teacher; and a user-centric service designer.
I’ve worked on dozens of big and niche brands in a myriad of business verticals, including not-for-profits and government.
At my core, I'm a strategist, a planner. I see the value of research and know what to look for.
I lead and collaborate in every aspect of Service and UX Design – Primary (user) & secondary research; running co-design sessions; creating personas; mapping customer journeys; detailing user flows and blueprints; information architecture; wireframes; prototype development; backlog creation; performance measurement; stakeholder management and usability testing.
I build and guide complex teams and am always mindful of potential change management knock-on effects.
I consider myself to be a user advocate, internal collaborative partner, and quiet mind.
I strive to make experiences frictionless, seamless, almost invisible. This only happens when we have done our homework as a team and spent a lot of time thinking about and talking to the user.
I love to solve problems and make people's lives better, or at least a little easier.
JOHN HUTCHINGS
core
competencies
DIGITAL
STRATEGY
& PLAnNING
Strategic Direction; Planning; Competitive Research; Digital Roadmaps; Ecosystem Maps; Project Charters.
USER RESEARCH
Primary Research [User & Field Interviews]; Group Facilitation; Co-design sessions; Usability Audits; Heuristic Reviews.
Service
design
User Research; Affinity Mapping; Empathy Mapping; Persona Creation; Customer Journey Mapping; User Story Mapping; Service Blueprints.
stewardship
Roadmap Planning; Stakeholder Management; Change Management; Mentorship.
product management
Digital Transformation; User Story Backlog Creation; Dual-track Agile; Design Systems; Performance Measurement; Stakeholder Management; Handoff.
experience design
Information Architecture; Sitemaps; Wireframes; Prototypes; Usability Testing.
METHODS & TOOLS
Starting with the Service Design Double Diamond as a foundation, we layer in key processes and deliverables from User Experience and Service Design best practices.
We explore the problem through research to arrive at a 'Point of View', or our hypothesis. Then, depending on the breadth of the engagement, we iterate through deliverables. These serve as signposts in a iterative, step-by-step process.
During Discovery, while doing collaborative ideation work, I prefer to run in-person workshops. Of course, the reality is that I spend a lot of time in Miro and other online collaborative spaces.
When I start to solidify concepts, I always start with a sketch before I fire up Figma.
I'm comfortable with other ideation, collaboration and backlog management tools.
The point is...that digital tools are just that. Tools.
@work
BRAIN CANDY
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