CONIFEROUS.
AN EXPERIENCE CONSULTANCY,
ROOTED IN STRATEGY.
20+
> 500
YEARS EXPERIENCE
> 200
CLIENTS
~30
BUSINESS VERTICALS
PROJECTS
COMPLETED
ABOUT
i'M A USER EXPERIENCE ARCHITECT, SERVICE DESIGNER AND DIGITAL STRATEGIST.
I've been around long enough to remember when we only had to test websites on 6 browsers.
With over 20 years of digital experience, I started doing strategy work and building 'sitemaps' and 'wireframes' before there was such a thing as an 'Information Architect'.
I start by asking the right questions. Otherwise, we might end up with a very elegant solution to the wrong problem. Who is your audience? What do they want? Where and when can we grab their attention? How can we best serve them across channels? That’s the strategy part.
Next is the creation of interaction points, both the ones your user sees and, often more importantly, the ones behind the curtain.
To use the Lingo: User Experience, Customer Experience and Service Design.
I strive to make experiences frictionless, seamless, almost invisible. This only happens when we have done our homework together and spent a lot of time thinking about the user.
I've been doing this at and for ad agencies and their clients for a long time. Huge brands and small ones, too. I know the rules and when they can be bent or broken.
I strive to make experiences frictionless, seamless, almost invisible. This only happens when we have done our homework together and spent a lot of time thinking about the user.
I've been doing this at and for ad agencies and their clients for a long time. Huge brands and small ones, too. I know the rules and when they can be bent or broken.
I love to solve problems and make people's lives better, or at least a little easier.
I see dead interfaces & broken connections.
Websites, pain points and such. All the time.
That is my curse, and gift.
Because I know how to fix them.
JOHN HUTCHINGS PRINCIPAL
core
competencies
DIGITAL
STRATEGY
& PLAnNING
Account Direction; Planning; Competitive Research; Digital Roadmaps; Ecosystem Maps; Project Charters.
USER RESEARCH
Primary Research [User & Field Interviews}; Group Facilitation; Usability Audits; Heuristic Reviews.
user definition
Research; Affinity Mapping; Empathy Mapping; Persona Creation; Customer Journey Mapping; Conversion Mapping; Service Blueprints.
stewardship
Roadmap Planning; Change Management; Digital & Social Marketing.
develop
Usability Testing; User Story Backlog Creation; Page Template Matrices; Design Systems; Handoff.
experience design
Information Architecture; Sitemaps; Wireframes; Prototypes; Service Prototyping.
METHODS & TOOLS
Starting with the Service Design Double Diamond as a foundation, we layer in key processes and deliverables from UXD and CX best practices.
We explore the problem through research to arrive at a 'Point of View', or our hypothesis. Then, depending on the breadth of the engagement, we iterate through deliverables. These serve as signposts in a step-by-step process.
During Discovery, while doing collaborative ideation work, I prefer to run in-person workshops. Of course, we haven't been able to do this for awhile
Online tools that I have had success with are Stormboard and others.
When I start to solidify concepts, I'll often work collaborative with clients on UXPressia,
Adobe XD or other platforms.
When it's time to start moving pixels around, I default to Axure. I find it to be more robust, precise and detailed than other (web-based) platforms. I can program complex interactions, make detailed annotations, and be pixel perfect. Plus, I can create working, usable prototypes on the fly for client feedback and user testing.
I'm comfortable using Sketch, Adobe XD, Figma and other wireframing tools.
The point is...that digital tools are just that. Tools.
@work
BRAIN CANDY
You've come this far...
